Oscar Joyce is enjoying a full suite of media services, including Public Relations, digital management and sponsorship activation, to promote his racing and Apex Doodles, which has merged the worlds of street art and motorsport in a unique and creative charity project.
London-based racer Oscar Joyce “caught the racing bug” in 2018 when he joined Premium Karting to take on a multi-pronged campaign in the LGM and British Kart Championships, as well as events in Europe.
The “professional doodler” stepped into car racing in the 2023 Radical Cup UK’s SR1 division, before graduating to a more powerful SR3 XXR for what will be a unique, trailblazing 2024 programme.
Graffiti artists Solo One, OG Mear and D_a_n_e_ism have live artworked Oscar’s DW Racing-prepared Radical sportscar for the 2024 Radical Cup UK, which runs in tandem with the Kwik Fit British Touring Car Championship (BTCC).
The objective is to create the most photographed car in UK motorsport as Apex Doodles launches into its second season of competition.
However, the graffiti artists are also combining with Apex Doodles to create a unique selection of Arai race helmets, which will be displayed and raffled trackside and online to raise money for local charities associated with the painters, including Stockwell Hall of Fame and Dwaynamics ABC.
Determined and decisive Oscar Joyce achieves podium in Radical ‘flyaway’ at Circuit Paul Ricard
DW Racing trio bring silverware home from Radical Le Castellet ‘flyaway’
Richmond’s Oscar Joyce scales the Radical Cup UK podium in consistent Oulton Park performance
DW Racing wins Team of the Weekend award in victorious Oulton Park round
London racer Oscar Joyce breaks Radical Cup UK SR3 podiums duck at Snetterton
DW Racing storms to Radical SR1 hat-trick and Fangio win at Snetterton
DW Racing cleans up in victorious Zeo Prototypes round at Snetterton
Oscar Joyce’s on-track misfortune tempered by strong fundraising effort at Donington Park
Multi-class success for DW Racing in Hagerty Radical Cup UK’s Donington opener
Richmond racer Oscar Joyce reveals Radical ‘Art Car’ to launch fundraising mission at Donington Park
London Graffiti Artists Design 160mph Artwork For Community Charity Fundraiser
